FUNOX is a content commerce operator specialised in food & beverage. We run brand self-broadcast rooms, operate a food-focused creator network, produce short-form content, and ship through a seven-warehouse network with our supply-chain partners — all under one contract, one accountable operator.
From international water, coffee and dairy to snacks, instant food and health food — these brands' China online content commerce is operated by FUNOX, across Tmall, JD.com, Douyin and Xiaohongshu.
Content commerce fails at the seams — where live streaming, content, creators, store operation and fulfilment are split across different vendors and nobody owns the hand-off. We keep all six under one company.
Multi-format live streaming across platforms with 30+ full-time and 100+ contracted hosts; a dedicated host-training team handles selection, one-to-one coaching and per-session review, with one script standard across rooms.
Digital marketing, short-form video and platform-wide seeding, planned as a matrix across three formats: traffic-driving (20–30s), seeding (30–60s) and brand-image films.
3,000+ core food & beverage creators and 10,000+ affiliate creators, handled by a dedicated creator-trade team for selection, negotiation, scheduling and performance recovery.
Store refinement, product and CRM operation plus warehousing and logistics — covering product strategy, marketing planning, media buying, operational detail, channel expansion and customer retention.
30+ international brands served, focused on premium food & beverage — familiar with how imported brands should price, place and pace content in China without losing brand tone.
A seven-warehouse network covering 80% of tier-1 areas, 365-day operation, customs clearance and CIQ handling — delivered through our supply-chain partners.
For an overseas brand, the first question is simple: who actually runs the store, the creators and the warehouse? Here is how we are structured.
FUNOX Culture Media (Shanghai) Co., Ltd.
Unified Social Credit Code: 91310116MA1JDFWT9M
Registered 2020, Shanghai. Status: active (publicly verifiable).
Warehousing, fulfilment and import logistics are delivered through our certified supply-chain partners. FUNOX operates the content-commerce layer — hosts, creators and live-stream operation — directly.
All services are contracted under FUNOX. Fulfilment figures come from our supply-chain partners; host and creator figures are operated by FUNOX. Both are stated as such — you deal with one party.
If we are not the right fit, we will say so and point you somewhere better. That is faster for both of us.